An effective wine program is fundamental to a restaurant’s success. Training your staff on wine is a critical part of that process. The right combination of wine, food and service yields the most important results of all: happy customers and a prosperous business.
PRIVATE CLIENT SERVICES
Cellar inventory, organization and management
Personal wine shopping
Advise on building your wine collection – or selling it
Customized tasting sheets for your wines that includefood pairing and serving suggestions
Corporate gift selection
Wine selection, purchasing and pairing for parties, weddings and other special occasions
INDUSTRY CLIENT SERVICES
Creating shelf talkers and tasting notes
In-store wine classes
Marketing and promotions for in-store tastings and other wine events
Weekly or monthly newsletters customized to your clientele
Developing web site content
Expert tips for staff wine training
It should be a low-pressure, confidence-building experience for the staff.
Build in elements of fun such as staff competitions and contests!
Start with general knowledge such as style differences between Chardonnays from California and Chablis, then move on to your specific wine list, covering things like producer, winemaker and techniques, terroir, pairing suggestions and more.
VISUALS! Use handouts, maps, tastings, etc. to back up and illustrate.
Encourage development of lasting knowledge, not tidbits.
Remember that uninformed opinions can be dangerous.